The Proposals
This consultation is only about the minor changes we are proposing to the approved plans. The main changes from the previously approved plans are:
Removing 2 buildings (Blocks 2 & 9).
Creating more green space, active commercial areas, and cycle space by removing large podiums.
Slightly increasing the height of the approved buildings (no increase in total homes).
Building Height Changes
To create a better public park with more sunlight, we are proposing to remove two previously approved buildings (Block 2 and Block 9). The homes from these buildings will be moved into the remaining blocks.
This means some buildings will be taller, while one will be shorter. The total number of homes across the site will not increase.
Delivering Genuinely Affordable Homes
Our approach focuses on enabling the delivery of the genuinely affordable homes that local people need. This is a crucial local issue, with almost 3,000 people on the council’s housing waiting list. In response to feedback from affordable housing providers, we are exploring the best way to organise the location of affordable housing within the scheme, to enable the long-term management and delivery of these homes for residents.
A More Sustainable Design
By removing large concrete podiums and basements at the base of three buildings, we can extend the public park, create more space for ground-floor commercial and retail uses, and lower the project’s carbon footprint.
Our Commitment to White City.
We are a proud long-term partner in White City’s regeneration.
£177m+
invested in local transport.
20,000
local jobs created.
Partnership with WorkZone to connect residents to jobs.
We will continue to support the community by offering new commercial space to local groups first and by creating local employment and training opportunities through our long-standing partnership with WorkZone.
Speak to us
We are engaging with the community to share these improvements and hear your thoughts. This consultation is only about the minor changes we are proposing, not the project as a whole.
Our current timeline is:
7th October 2025: Deadline for feedback.
End of October 2025: We will finalise our plans and aim to submit the planning application to the London Borough of Hammersmith and Fulham.
You can provide your feedback via the short online form on our website, or by getting in touch via email or phone. We will continue to update this website as the project progresses.
Phone: 0800 298 7040
Email: feedback@consultation-online.co.uk